Ads, conversion and email for brands that ship to the US and France

Ardent runs your Meta, Google and TikTok ads, fixes what loses sales between product page and checkout, and writes the emails that bring buyers back. One senior team, working in English and French.

Weekly report

Week 43 · Oct 19–25

Sample data

Revenue
$84,320
+11% vs week 42
Blended ROAS
3.1
+0.2 vs week 42
Cost per order
$38
$3 lower vs week 42
US revenue FR revenue
0 20k 40k 60k Wk 36 Wk 43
The kind of report you get every Monday. Figures here are sample data, not a client's.

We work inside

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Shopify
  • Klaviyo

Services

Four jobs, one team, one set of numbers

Hire us for one channel or the whole path from first ad to second order. Every service reports against the same thing: profit per order, not clicks.

Paid social and search

Meta, Google Search, Shopping and Performance Max, and TikTok. We rebuild account structure, set up server-side tracking, and test new creative every week so spend can grow without the cost per order drifting up.

Meta · Google · TikTok

Conversion

We study where shoppers drop off, then run A/B tests on product pages, cart and checkout. More orders from traffic you already pay for.

Shopify · A/B testing

Email and SMS

Welcome, abandoned cart, post-purchase and win-back flows in Klaviyo, plus weekly campaigns. Written natively for each market.

Klaviyo · flows · SMS

Creative and UGC

Statics, short video and creator content, briefed from what your ad data says is working and refreshed every week.

UGC · video · statics

Process

From audit to scale in about eight weeks

You always know what we are testing, why, and what it should be worth.

  1. Week 0

    Free audit

    We review your ad accounts, tracking, store and email, and send a recorded walkthrough of the biggest fixes.

  2. Week 1

    90-day plan

    Targets, budget split by channel and market, and a calendar of what we test first.

  3. Weeks 2–4

    Launch

    New account structure, first creative batch and quick conversion fixes go live. Weekly tests start.

  4. Week 8 on

    Scale

    Budget moves to what works. New channels or the second market come next. A report lands every Monday.

Work

What an engagement looks like

These are sample case studies that show the kind of work we take on. They describe scope and what we measure, and contain no client results. Verified case studies will replace them.

US Sample case study

A skincare brand whose Meta costs climbed every month

What we would do

  • Merge 14 campaigns into 3 so the algorithm gets enough data
  • Move tracking server-side to recover lost purchase events
  • Ship 10 new UGC ads a week and cut the losers on day 4

What we would measure

  • Cost per first order
  • Blended ROAS across all channels
  • Contribution margin after ad spend
FR Sample case study

A Paris fashion label losing buyers at checkout

Six A/B tests on product page and checkout, delivery dates shown up front, and payment options French shoppers expect.

Measured by conversion rate and average order value

US → FR Sample case study

A US home goods brand opening France

Creative rewritten in French, a local Google Shopping feed, and Klaviyo flows translated by native writers, not software.

Measured by new-market ROAS and email revenue share

“Clear reports, fast creative, and they understood our margins from the first call.”
Example quote, to be replaced with a client testimonial
“One team running our French and US accounts with the same plan saved us months of guessing.”
Example quote, to be replaced with a client testimonial

Why Ardent

Two markets, one strategy, copy written by natives

Most agencies know one market. We work for brands that sell in the US and France, or want to start.

  • Bilingual by default. Ads, pages and emails are written by people who live in each language, not run through a translator.
  • Senior people only. The strategist on your first call runs your account.
  • Profit first. We report contribution margin and lifetime value, not just ROAS.
  • Month to month. After onboarding you can leave with 30 days’ notice.

US

United States

  • Meta, TikTok and Google Shopping built to scale
  • Black Friday and holiday planning from August
  • Creator content at volume

FR

France and the EU

  • GDPR-ready tracking and consent
  • Soldes calendar, French-native copy and creative
  • EU expansion from a French base

US + FR

Opening the other market? We map pricing, shipping, messaging and channel mix before you spend a dollar or a euro.

From the blog

Guides for brands selling in the US and France

How we approach ads, conversion and expansion, with sources for every number we cite.

All articles

FAQ

Questions we hear first

What is in the free audit?

A review of your Meta, Google and TikTok accounts, your tracking, your store’s checkout path and your email program. You get a recorded walkthrough and a ranked list of fixes. It is yours whether or not we work together.

Who is a good fit?

E-commerce brands, usually on Shopify, selling in the US, France or both, and spending around $10k a month or more on ads. If you spend less, the audit still gives you a plan.

How do you price?

A fixed monthly fee based on channels and scope, with an optional performance component. No setup fees hidden in the contract.

Is there a long-term contract?

No. After onboarding, it is month to month with 30 days’ notice.

Can you work with our team or another agency?

Yes. We often run paid media and conversion while your team owns the brand, or work alongside an existing creative studio. Everyone sees the same dashboard.

Do you really work in English and French?

Yes. Calls and reports happen in the language you prefer, and every customer-facing word is written natively for its market.

Free audit

See what is holding your store back

Tell us about your store. Within five business days a senior strategist sends a recorded audit of your ads, checkout and email, with the fixes ranked by impact.

  • Free, with no obligation
  • Delivered in English or French
  • Prefer to talk first? Use Book a 20-minute call and we email you times

Request a free audit

We use your details only to prepare the audit