Blog

Guides for e-commerce brands selling in the US and France

How we think about paid ads, conversion, email and expansion. No made-up benchmarks: where we cite a number, we link the source.

Paid social

Meta ads for Shopify brands in 2026: a practical playbook

Tracking, account structure, creative testing and scaling: how we run Meta for Shopify brands, with the math to set your own targets.

7 min read

Expansion

De minimis is gone, sales tax is per state, and US shoppers expect different things. The decisions to make, in order.

6 min read

Conversion

Thirty checks we run on every Shopify product page audit, from delivery dates to Core Web Vitals, and how to test them properly.

6 min read

Email & SMS

Welcome, abandonment, post-purchase, replenishment and win-back flows, plus the deliverability and consent rules for the US and France.

6 min read

Paid social

Content, creators and GMV Max work as one system on TikTok Shop. How to structure it for the US and France.

6 min read

Strategy

The honest trade-offs between an agency, an in-house team and a hybrid, and the questions to ask before you sign anything.

6 min read